Online Research and Reporting
 

Burke continues to play a pioneering role leading the marketing research profession in the online research era. Hundreds of clients have relied on Burke for efficient Web survey design and secure data collection using the Internet. Burke has an array of servers housed directly on the Internet backbone that receive up to one million "hits" a day from potential survey respondents around the globe. Burke's Digital Dashboard® online reporting solution provides real-time access to survey findings. Burke also provides experienced, skilled moderating of online focus groups.

Burke writings on Internet research have appeared in Marketing News, Quirk's Marketing Research Review, Admap, Research magazine, and the annual journal of the Council of American Survey Research Organizations. In addition, Burke online research efforts have been described in articles in such publications as American Demographics and Research Conference Report.

Burke white papers show how phone and Web responses to surveys can differ. A presentation of the study results at the Advertising Research Foundation annual convention drew industry praise, with the newsletter Inside Research acclaiming Burke's "packed presentation" of these "rigorous" findings. Another white paper examines the effects of using drop-down boxes, radio buttons, and fill-in-the-blank text boxes on attribute ratings in Web surveys. This research was nominated for best methodological paper at an annual congress of ESOMAR - The World Association of Research Professionals.

Burke has done considerable work evaluating the effectiveness of Web sites. Burke co-presented a study examining the "stickiness" of e-commerce sites that was awarded the best case history prize at an ESOMAR annual congress. Burke also has expertise programming online conjoint and discrete choice studies. A discrete choice project using Burke's proprietary CHOICES™ approach earned Sprint recognition at the American Marketing Association's EXPLOR Awards

Burke's experienced professionals have also spoken on online research at events hosted by the Conference Board, the International Quality and Productivity Center, the Institute for International Research, and the Institute for the Study of Business Markets, as well as at major conferences in such industries as television and healthcare.

Burke's online capabilities make it the single supplier needed for survey research. Because Burke also has its own call centers and mail survey processing facilities, Burke is the only marketing research firm clients need to turn to if they want to collect and compare multi-mode research findings using the Internet and a more traditional method. Clients seeking to transition phone, mail, or in-person survey programs to the Internet can rely on Burke to guide them through the process, providing unbiased advice and support.

CRM Services, Including Actiongrams Digital Dashboard ®
Digital Dashboard® Online Reporting Demo Multi - Mode Data Collection
N-Viz on Exit® Site Intercept Surveys Online Conjoint & Discrete Choice Studies
Online Focus Groups Online Samples & Proprietary Panels
Survey Demos Transitioning to Internet Research
Web Survey Programming & Data Collection Webnostics® Site Evaluation
 
Let Burke Interactive Be Your Guide to Research Using the Internet

Burke Interactive continues to play a pioneering role leading the marketing research profession into the era of Internet research. Scores of clients rely on Burke for its online focus group facilities and skilled moderating, efficient Web survey design, secure data collection using the Internet, and Digital Dashboard's online reporting solution. Burke has an array of servers housed directly on the Internet backbone receiving more than one million "hits" a day - from potential survey respondents around the globe.

Burke's experienced professionals speak on Internet research at events hosted by the American Marketing Association, the Advertising Research Foundation, ESOMAR - The World Association of Research Professionals, the International Quality and Productivity Center, and the Institute for International Research, as well as at major conferences in such industries as telecommunications and healthcare.

Industry Expertise
  Burke Interactive Understands Your Business Needs

Burke Interactive has worked with many of the sorts of companies you might expect - manufacturers of software and semiconductors, as well as many of the E-commerce firms that are leading the "dot-com" revolution. Burke has also, however, demonstrated how Internet research can be a useful tool for organizations well outside the high-tech arena. Burke has even served as an Internet research service bureau for other marketing research companies - a testament to the professional approach Burke takes to online focus groups, Web survey programming, data collection via the Internet, and its Digital Dashboard® online reporting solution.

A special focus of much of Burke Interactive's work has been media organizations, including television programmers interested in evaluation of their Web sites, the relationship between online use and television viewing, and online testing of commercials.

Some of the industries in which Burke Interactive has worked are listed below:
  • Advertising Agencies
  • Apparel
  • Associations
  • Computer Manufacturers
  • Consulting Firms
  • E-commerce
  • Electronics
  • Financial Services/Insurance
  • Information Services
  • Paper Products
  • Pharmaceuticals
  • Publishing
  • Semiconductors
  • Software
  • Telecommunications
  • Television - Broadcast/Cable
  • Transportation and Distribution
  • Utilities


Research Findings: Phone vs. Internet
 

Although Internet-based data collection can represent advantages in terms of cost, speed and convenience, the impact of this developing medium on the data collected must be understood. Burke Interactive research and development has helped build an appreciation of the Internet's effect on survey responses.

Questions addressed in the White Papers here include the following:

  • How efficient is phone calling as a recruitment vehicle for online surveys?
  • Can Internet respondent characteristics really match characteristics of survey respondents interviewed over the telephone?
  • How do respondents react to taking surveys using the Web?
  • Should a "don't know" option be included in online surveys?
  • How do Internet survey responses to "sensitive issues" compare to phone survey responses?
  • Do people use rating scales in the same way on the Web that they do on the telephone?
  • Does the Internet provide a superior means for conducting conjoint studies?
  • Will online customer satisfaction studies produce results similar to phone study findings?

White Paper - Volume 2 2000 Issue 4 - Key Findings
White Paper - Volume 2 2000 Issue 5 - Complete Results


Research: Web Survey Scale-Type Effects
 

When it comes to Web surveys, the type of attribute rating scale used does matter. This White Paper explores how responses to drop-down box, radio-button and fill-in-the-blank survey interfaces can differ significantly from each other.

White Paper - Volume 6 2005 Issue 2 -Drop-Down Boxes, Radio Buttons, or Fill-In-The-Blank?