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Basic Types of Linkage Analysis
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Linkage & Integration
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Basic Types of Linkage Analysis
  • Attempts to link multiple sources of data that reflect a single enterprise dimension or voice (e.g., “voice of the customer”), such as customer survey ratings and customer complaints that have been categorized
  • Attempts to link multiple sources of data that reflect multiple enterprise dimensions or voices (e.g., “voice of the customer” and “voice of the process”), such as customer survey items, each of which is paired with a relevant internal process or operational measure
  
  
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