Linkage & Integration Services
 

Linkage & Integration Services helps Burke clients make better, more informed decisions about where to invest limited resources to optimize process effectiveness, employee commitment, customer retention and business results. Please explore the information listed here for a better understanding of the primary tools and approaches we use to ensure the continued success of our clients.

Basic Types of Linkage Analysis Enterprise Value Management (EVM™)
FISCAL® - Determining ROI Based Customer Retention Strategies Linking Customer and Employee Data
Linking Customer and Financial Data Linking Customer and Operational Data
Linking Multiple Sources of Customer/Market Data The EVM™ Model

Linkage & Integration Services Mission and Objectives
  Mission

To provide decision support services that facilitate client success through the application of tools and techniques for integrating key financial and non-financial performance indicators.

 
Objectives

  • Provide a center of competence for Enterprise Value Management™ (EVM™) and related methods of linkage, integration and alignment
  • Furnish business development and project support for EVM and other cross-disciplinary engagements that emphasize linkage, integration and alignment
  • Facilitate coordination of internal and external resources required to pursue and execute EVM and related assignments
  • Provide internal and external training on linkage research and analysis
  • Undertake appropriate research and development efforts related to EVM, linkage, integration and alignment issues
  • Document and manage Burke’s knowledge and experience with respect to linkage and integration

The Challenge of Linkage & Integration
 

Linking financial, customer, employee and operational data can be challenging. The way a bank having multiple branches performs linkage analysis probably will not work for a company that conducts all of its business via a single outlet or Web site.

Multiple obstacles can make linkage and integration of financial and non-financial data difficult. An organization must have the right data. It must be able to locate, access and assemble these data. The cooperation of managers who “own” the data must be enlisted. The organization also needs sufficient resources to prepare the data for analysis. Resources, tools and techniques for performing linkage analyses also may pose a challenge.

One key to successful linkage and integration of multiple data sources is knowing what obstacles to look for and how to address each of these obstacles. Burke has assisted numerous clients in diverse industries and market settings in confronting and managing the challenges of linkage.