Research Services

All of Burke's core competencies are supported by an active commitment to internal research and development programs.

Burke's primary areas of focus include:

	Custom Marketing Research - Burke provides full service custom marketing research, analysis, and consulting for consumer and business-to-business product and service companies to help them understand marketplace dynamics worldwide.
	Customer Loyalty & Relationship Management - Burke helps companies develop and deploy customer loyalty and relationship management systems to more effectively focus internal resources on customer requirements in order to improve productivity, competitiveness, and profitability.
	Employee Engagement & Retention - Burke offers a full set of tools to help advance and support employee engagement and retention management.
	Linkage & Integration - Burke leads the industry in implementing linkage programs with an overarching objective of optimizing organizational performance through fact-based decision-making.
	Research Education - Burke Institute has trained more than 80,000 participants from 10,000 companies, through more than 3,000 public and in-house customized marketing research seminars in 40 different countries.
	Shopper Research - Burke offers a diverse set of qualitative and quantitative shopper research services.
	Burke Qualitative - Burke has extensive experience using the full range of qualitative formats including focus groups and interviews, ethnographic research, as well as online bulletin boards and other technology-enabled platforms.
	Burke Healthcare - Burke Healthcare provides an experienced staff of researchers dedicated to the healthcare industry, many with professional accreditation and/or clinical backgrounds.