Burke's approach is a holistic one. Because the relationships that organizations have with their customers are often complex, influenced by a host of both tangible and intangible variables, comprehensive measurement systems and action plans must be developed with a panoramic view of the customer experience. Burke provides this panoramic view in part by leveraging its research competencies; Burke's name is synonymous with excellence in measurement and analysis. Combining extensive experience with solid research skills, Burke consultants develop and implement customer loyalty and relationship management systems that drive organizations toward their business goals.