An important element of customer loyalty and relationship management is the communication of results to organizational leaders, to the organization's sales force, to members of operational functions, and to any customer-facing employees. Burke delivers the customer insights to organizations in a variety of ways, including interpretive, customized reports, succinct customer scorecards, decision support simulators, and in-person presentations of results and recommendations. In addition to these communication methods, businesses often need an efficient way to push customer loyalty information through all levels of the organization. For this type of information distribution, Burke offers its Digital Dashboard suite of online reporting solutions.

Burke's Digital Dashboard enables users to access program results through an Internet browser, with no additional software installation required. Burke ensures the highest level of security for its online reporting systems, and these online systems can be structured to control data access for information users with different needs or spans of responsibility. Modules available in Digital Dashboard include the following:

• Executive Dashboard - Background information about the research program, as well as an Executive Summary of key results
• Online Analysis - Graphical displays of results for all respondents and pre-defined subgroups
• iMaps^™ - Interactive maps that can be used to prioritize improvement opportunities
• Individual Reports - Complete responses of people who do not choose to remain anonymous
• iTabs^® - A tool allowing users to perform custom cross tabulation
• In the Customers' Words - Searchable verbatim responses to open-ended questions
• Data Collection Status Report - Real-time and periodic questionnaire completion statistics
• See the Survey - The actual questionnaire used for data collection

Proper communication of customer loyalty information within an organization strongly affects whether and how the voice of the customer is used to drive business results. Burke's Digital Dashboard helps organizations get the most out of their customer loyalty measurement programs. See digitaldashboard.com to determine whether this information distribution approach meets your organization's needs.