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Book Title:
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The Handbook of Marketing Research: Uses, Misuses and Future Advances
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Description:
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CHOICE MAGAZINE Outstanding Academic Title for 2007
The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.
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Author:
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Rajiv Grover and Marco Vriens (editors);
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Contributors:
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Jeff Miller, Burke Chief Operating Officer (COO),authored Chapter 7, ‘Online Marketing Research.’
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Publisher:
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Sage Publications, Thousand Oaks, California
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Date:
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2006
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Order Book
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Order Book Online
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Book Title:
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Marketing Research: An Applied Orientation
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Description:
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For graduate and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis.
Marketing Research: An Applied Orientation, 5e allows students to actually experience the interaction between marketing research and marketing decision-making.
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Author:
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Naresh K. Malhotra
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Contributors:
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Jamie Baker-Prewitt, Burke Senior Vice President/Director, Decision Sciences; Michael Baumgardner, Burke President/Chief Executive Officer (CEO); Sandy Bautista, Manager, Burke Corporate Information Center; Betty Fraley, Senior Vice President, Burke Account Management; Trenton Haack, Senior Consultant, Burke Qualitative Services; Jim Kershaw, Vice President/Senior Account Executive, Burke Client Services; Linda Klump, Senior Vice President, Burke Client Services; Mary Beth Mapstone, Senior Vice President, Burke Finance & Administrative Services; Jeff Miller, Burke COO; Tom Myers, Senior Vice President, Burke Client Services; Joe Ottaviani, Senior Vice President/General Manager, Burke Client Services; Mike Pietrangelo, Vice President, Burke Client Services; Jim Roberts, Vice President/Senior Consultant, Burke Decision Sciences; Ron Tatham, former Burke Chairman; Greg Van Scoy, Senior Vice President, Client Services; Tammy Wise, Vice President, Burke Client Services
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Publisher:
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Prentice Hall, Upper Saddle River, New Jersey
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Date:
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2006
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Order Book
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Order Book Online
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Book Title:
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Multivariate Data Analysis (6th Edition)
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Description:
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Well-suited for the non-statistician, this applications-oriented introduction to multivariate analysis focuses on the fundamental concepts that affect the use of specific techniques rather than the mathematical derivation of the technique. Provides an overview of several techniques and approaches that are available to analysts today — e.g., data warehousing and data mining, neural networks and resampling/bootstrapping. Chapters are organized to provide a practical, logical progression of the phases of analysis and to group similar types of techniques applicable to most situations.
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Author:
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Joseph F. Hair, Bill Black, Barry Babin, Rolph E. Anderson, and Ronald L. Tatham
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Contributors:
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Ronald L. Tatham is Consultant to Burke's Board of Directors, and is Burke's former President/CEO.
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Publisher:
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Prentice Hall
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Date:
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2005
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Order Book
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Order Book Online
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Book Title:
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Journey to the Top: Life Stories and Insights from Fifty Governors
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Description:
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From personal interviews and other sources, Jaci Jarrett Masztal and Diane Surette have assembled the life stories and insights from fifty United States governors from varied backgrounds. This is a book about success and what it takes to achieve it.
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Author:
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Jaci Jarrett Masztal, Ph.D. and Diane M. Surette
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Contributors:
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Jaci Jarrett Masztal, Ph.D. is Practice Leader of Burke’s Employee Engagement and Retention Management Group; Diane M. Surette is Senior Vice President, Burke Client Services.
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Publisher:
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Hats Off Books, Tucson, AZ
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Date:
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2002
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Order Book
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Order Book Online
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Book Title:
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Rewards That Drive High Performance
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Description:
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Rewards That Drive High Performance profiles 39 companies that have successfully linked compensation to achievement. These original case studies reveal how each company devised its own blend of salary systems, incentive and bonus programs, personal recognition, and other rewards to recognize superior work and motivate high performance. And they give you a fascinating, behind-the-scenes portrait of what's happening at some of America's leading corporations.
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Author:
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Thomas B. Wilson
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Contributors:
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Rod Cober, Burke Executive Vice President, contributed a Burke case study in Chapter 6, Supporting a Business Turnaround.
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Publisher:
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AMACOM
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Date:
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1999
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Order Book
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Order Book Online
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Book Title:
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Return on Quality: Measuring the Financial Impact of Your Company’s Quest for Quality
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Description:
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Return on Quality is the book that launched an all-new way to evaluate quality improvement: from a bottom line perspective. Return on Quality gives you the tools to measure the financial impact of your quality program. Learn how to shift your organization's quality focus to the issues that really count and tie your continuous improvement efforts to higher profits!
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Author:
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Roland T. Rust, Anthony J. Zahorik and Timothy L. Keiningham
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Contributors:
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Anthony J. Zahorik, is a Vice President, Burke Institute.
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Publisher:
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Probus Publishing Company, Chicago, IL
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Date:
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1994
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Order Book
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Order Book Online
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