Burke, Inc. - White Papers

Literature Library

White Papers
	ADVANCES IN CUSTOMER LOYALTY MEASUREMENT
	AN "OUTSIDE-IN" APPROACH TO DETERMINING CUSTOMER-DRIVEN PRIORITIES FOR IMPROVEMENT AND INNOVATION
	AN 'OUTSIDE-IN' APPROACH TO DEFINING TARGETS FOR MEASURES OF EMPLOYEE SATISFACTION AND COMMITMENT
	BUILDING ROI-BASED DECISION SUPPORT SIMULATORS
	CONDUCTING CONJOINT AND DISCRETE CHOICE ANALYSIS AND MODELING
	CONDUCTING ONLINE RESEARCH
	CRM SYSTEMS AND CUSTOMER SURVEY MEASUREMENT: A PANORAMIC VIEW OF CUSTOMERS
	CUSTOMER LOYALTY IN INDUSTRIES WITH LIMITED COMPETITIVE CHOICE
	DESIGNING CUSTOMER SATISFACTION AND LOYALTY PROGRAMS FOR ACTIONABILITY
	DROP-DOWN BOXES, RADIO BUTTONS, OR FILL-IN-THE-BLANK?
	EMPLOYEES CAN MAKE THE DIFFERENCE!
	INTERNET VS. TELEPHONE DATA COLLECTION: DOES METHOD MATTER? Research Findings
	INTERNET VS. TELEPHONE DATA COLLECTION: DOES METHOD MATTER? Summary of Key Findings
	LINKING MEASURES OF CUSTOMER SATISFACTION, VALUE AND LOYALTY TO FINANCIAL PERFORMANCE
	STEERING SIX SIGMA... PARTNERS IN QUALITY
	THE "NET NET" ON THE NET PROMOTER SCORE