About Us
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Applying Knowledge - Improving Decisions
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Burke is one of the premier international research and consulting firms in the world. For nearly 80 years, Burke has helped manufacturing and service companies understand and accurately predict marketplace behavior. Burke's employee owners add value to research and consulting assignments by applying superior thinking to help clients solve business problems.
We provide our customers with data, information, guidance and far more. Burke strives to become a valued business partner who focuses on finding and implementing solutions to the most critical problems facing our clients today. We give our customers a competitive edge.
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Burke: 100% Employee-Owned
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Burke is 100% employee owned. In 2004, Burke formed an ESOP (Employee Stock Ownership Plan), ensuring that all employees are able to participate in stock ownership and have a personal stake in helping to contribute to the company's success.
The ESOP, representing broad based employee ownership across all positions of the company, has owned 100% of the shares of Burke since January 2008.
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Our Mission
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To provide superior decision support services that enable our clients to succeed.
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Our Business Commitments and Values
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We will "do what it takes" to meet our commitment to our clients.
We will display honesty and integrity in all our endeavors.
We will take a disciplined approach to our work, based on scientific standards and best practices.
We value smart people doing smart things.
We value seeking, sharing, and applying knowledge.
We value organizational agility and flexibility.
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Our Commitment to Employees
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We will hire and retain only the best people for all positions in the company.
Employees will have a work environment and tools needed to perform their jobs at maximum quality and efficiency.
Employees will be given opportunities for career development and training to enhance their skills.
Employees will be compensated fairly, based on standards of performance and contribution, and will share in the financial success of the company. Employees will treat each other with respect and dignity, recognizing the worth, quality, and importance of each individual.
We will foster an environment where open communication exists among all employees.
The work climate will be free of strict rules and structures, where employees are empowered to take risks and affect change to achieve our common vision.
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Burke Timeline
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1931
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Alberta Burke starts Burke Marketing Research as a data collection agency.
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1952
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Don Miller, marketing research director for Cincinnati's WLW radio, joins Burke and begins development of the Day-After Recall (DAR) for testing TV commercials.
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Late 1960's
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Burke expands to international markets, adding locations in London, Paris, Frankfurt, Milan, Tokyo and Mexico City.
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Mid 1980's
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Industry image study rates Burke as number one research firm in study design capability and analytical sophistication.
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1990
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Burke Customer Satisfaction Associates (BCSA) is established to better serve businesses in listening and reacting to the "voice of the customer".
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1995
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Burke changes official name from Burke Marketing Research Inc., to Burke, Inc. The name change reflects Burke's broader research and consulting activities outside traditional custom marketing research.
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1996
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Burke Strategic Consulting Group is established to help clients close-the-loop and to move from data collection and analysis to implementation of strategic change.
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2000
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The Employee Engagement & Retention Management Practice Area is formed.
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2004
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Burke re-acquires 100% of its shares and becomes 100% employee-owned. Burke establishes ESOP (Employee Stock Ownership Plan) to allow for broad based employee ownership. Burke re-acquires 100% ownership of the Burke Institute.
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2008
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Completes 100% ESOP restructuring.
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2010
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Moves into 500 West 7th Street corporate headquarters.
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Burke Quick Facts
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Headquarters: Cincinnati, OH USA
Founded: 1931
Employees Full Time (2009): 205
Employees Part Time (2009): 89
CEO: Michael Baumgardner, Ph.D.
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